3 steps to becoming the authentic boss-lady your biz needs

If you want to be successful, you need to sell yourself on social media.” “And if you really want to make it big, you need to write a book.” “But if you want earth-shaking success, you’ll need to start up a podcast.” Heard any of these before? Yep, me too. And...

Why focusing on your logo is ruining your branding

You want a strong, potent and decisively bad-ass brand. So, naturally, you put your creative cap on and focus on crafting mind-blowing design and an earth-shaking logo. Bada-boom, bada-bam. Process complete. Right? Well, actually … not so much. I’d love to tell you...