Today I wanted to chat about the importance of brand consistency. Sure, we all know that consistency is important, but do we even know why? Never fear, I can help. In fact I have put together a handy checklist for you to help ensure your brand is, indeed consistent....
10 tips for designing your opt-in

10 tips for designing your opt-in

Not sure if you can be bothered creating an opt-in? Not sure if it’s worth the time and effort? Not sure if this task warrants rising to the top of your already-stuffed to-do list? Let me tell you, lady: it’s worth it! Creating an opt-in for your website is super...
I DO.

I DO.

One of the biggest lessons I have learnt in the last 5 years is,  life doesn’t always go according to plan. No matter how much you plan and organise, the universe will always throw a spanner in the works – usually for your own good (growth hurts). Four years...